Ad templates dictate how content and ads are arranged in each episode. When a user's device calls for an episode, AmperWave Podcasting uses templates to assemble the episode file from ads and media (which may be podcast segments, intros, outros, and so on). Which exact ads are included is determined by the algorithms in your ad server.
Types of Ad Template
There are three types of ad templates:
- Network Template: Defined by the network and used in every content producer's shows and episodes. A network is equivalent to your account.
- Content Producer Template: Defined on a content-producer-by-content-producer basis, and used in every show of its assigned content producer.
- Show Template: Defined on a show-by-show basis, and used in every episode of its assigned show.
These templates nest within each other to create the final output file download by users. Each network template has a slot where the content producer template goes, and each content producer template has a slot where the show template goes.
An example set of templates may look like this:
|
Network Template |
Content Producer Template |
Show Template |
|
• Network Intro • Network Preroll o Content Producer Template • Network Postroll • Network Outro |
o Content Producer Intro o Content Producer Preroll ▪ Show Template o Content Producer Postroll o Content Producer Outro
|
▪ Show Intro ▪ Sponsorship ▪ Content Preroll ▪ Content ▪ Midroll ▪ Content ▪ Content Postroll ▪ Show Outro |
When they are all nested together, you get a complete episode template, the template for the user's file:
• Network Intro
• Network Preroll
o Content Producer Intro
o Content Producer Preroll
▪ Show Intro
▪ Sponsorship
▪ Content Preroll
▪ Content
▪ Midroll
▪ Content
▪ Content Postroll
▪ Show Outro
o Content Producer Postroll
o Content Producer Outro
• Network Postroll
• Network Outro
Assigning Ad Templates
When specifying templates rather than using the defaults, you assign templates to the pairing of a particular network, content producer, or show, and a source. For example, a pairing like "The Morning Show" and iTunes. Sources are entities like Stitcher and TuneIn that make your content available to users.
Ad templates can give you very granular control of your content. This can be very useful when you want to include, for example, two prerolls when it is published by Spotify or a different preroll for a show when it is published by iTunes. However, this detailed control is not required for most setups, and most installations of AmperWave Podcasting have a set of default templates and few if any others.