To access this page click on Properties while on an Ad's Summary Page.
The Ad Properties Tab lets users view and edit properties tied to the ad. The properties tab is designed to be low maintenance. You do not have to monitor properties after the initial setup. To edit the properties, click the Edit Properties button.
General Info
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Field |
Description |
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Ad Name |
A unique name assigned to the ad. |
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Ad Description |
A description of the ad. |
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Ad Cart ID |
Only required for ad network ads. |
Business Info
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Field |
Description |
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(Play/Impression campaigns only) Default: Inherited from campaign. 1.Ad–High Pri: Ads sold by the station/group with a high priority. 2.Ad–Normal Pri: Ads sold by the station/group with normal priority. Most ads should use this priority. 3.Ad-Low Pri: Ads sold by the station/group with low priority. 4.Fill-High Pri: Non-revenue content (promo’s, PSAs, digital-only content) with a high priority. 5.Fill-Normal Pri: Non-revenue content with a normal priority. 6.Fill-Low Pri: Non-revenue content with a low priority. Note: Unmanaged fill campaigns are limited to priority 4, 5, or 6. |
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Ad Injection Type |
Standard: Standard Injection Client-side: This feature has been deprecated and is awaiting removal from the console Dry Liner: This feature has been deprecated and is awaiting removal from the console |
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Ad Zone (Podcasts) |
These zones are used to determine when during a podcast the ad will play. You set these zones for you podcasts in the AmperWave Podcasting Console using Ad Templates. Any Zone: Ad is eligible to play in all zones. Preroll: Ad will play at the beginning of a podcast. Midroll: Ad is eligible to play in one or more mid-podcast breaks. Postroll: Ad will play at the end of a podcast. Sponsorship: Ad plays in the Sponsorship position. Custom 1: Custom designated podcast zone. Custom2: Custom designated podcast zone. |
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Ad Placement |
Any: Allows the ad to play in any position during an ad break. First in Break: Ad will only play as the first ad in a break. |
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CPM |
(Play/Impression campaigns only) Revenue per impressions in dollars. |
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Required Impressions/Plays |
(Play/Impression campaigns only) The number of impressions required to meet the ad goal. Unmanaged fill campaigns do not use this field. The system will attempt to spread the plays out evenly for the life of the flight. |
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Share of Voice % |
(Share of voice campaigns only) The percentage of ad impressions the ad is required to deliver. |
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Buffer Adjustment |
A buffer adjustment allows you to specify either a percentage or an exact amount by which your ad impressions can go over the required goal. This helps increase the likelihood of meeting the impression target. When you look at reports, you'll still see the original, required impression number, not the buffered amount. |
Playout Restrictions
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Field |
Description |
| Frequency Capping |
Used to set frequency restrictions on ad playout. Enabled: Set the maximum Frequency and Period you want the ad to be heard. Disabled: Frequency capping is disabled. Inherited from Campaign: Ad inherits frequency settings from the Campaign.
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