Insights Tool - Overview – AmperWave Support

Insights is a robust reporting tool that lets you make highly customized reports on both Ad Statistics and Listener Analytics.

Insights is available to Account Admin, Market Admin, and Reporting user roles.

To access Insights begin on the Ad Management tab in the AmperWave console, click the Reports subtab, and then click Insights.

This is an overview of the Insights tool. For information on how to run an Insights report please see: Running an Insights Report

For information on Unique Listeners & Frequency and how to understand your report see: Insights - Understanding Unique Listeners & Frequency

Insights has the ability to save your report as a Template, and you can Schedule Reports to run automatically and send the results to a chosen email. For more information on Templates and Scheduling see: Insights Templates & Scheduled Reports

Report Type

Impressions are similar to the Ad Stats reports you can run in the console but fully customizable.
Listeners is similar to the Analytics reports in the console but fully customizable.

Date Range

You can manually choose a date range as far back as 2/1/23, or you can select from one of the presets by clicking Presets.

Note: Presets will dynamically change if saving as a template. For instance if you choose Last week and save the template, when you run the report in 4 weeks time, it will report on the previous week, not the original "Last Week"

Day Parts

You can choose to report only on specific day parts. The dayparts selected are in Station Local Time.

Group By Date

You can select how you want your data Grouped, by Day, Week, Month or none.

Note: The timezone used for these dates is UTC. If you have a campaign that may deliver after midnight UTC in a more western time zone you should add one day to your Date Range to ensure you capture all Impressions delivered.

Metrics

Metrics are the main informational component you are looking to report on. These vary by report type, but include metrics such as Sold Impressions, Unique listeners, Bandwidth used, Total Sessions and more.

Dimensions

Dimensions are the additional informational component you want to see tied to your chosen Metrics. These also vary by report type but can include information on Campaigns, Ads, Listener Geo locations, Listener Devices, Ad types, Stations, Station Genres and more.

For more information on the available Metrics and Dimensions for each report type see:

Insights - Impressions Report - Metrics and Dimensions Definitions

and

Insights - Listener Report - Metrics and Dimensions Definitions

Filters

Filters are used to narrow your report results to the specific Dimensions you are looking to report on. For example you may want to to report on only one Campaign, on the performance of only one or a few Stations, or on a specific Geographical area. You can use filters to generate a report with just the relevant information you are seeking.

For more information see: