The Detailed Radio Report page lets you create several report types that reflect your stations' listener metrics.
It uses standard radio reporting of sessions, uniques, CUME, AQH, TSL, and TLH as well as digital reporting of the bandwidth being transferred. It also lets you create a summary report, or a report focusing on location, device, or source.
You can select the date range to run a report and can view the report dynamically in the console, and also export the report as an Excel .xlsx file.
The following metrics are used in the reports:
Note: Terminology/Definitions are also provided below your report results.
|
Metric |
Description |
|
Time Period |
The report time frame. |
|
Session Starts |
The number of sessions that started within the reporting period. A single session can only appear in a single reporting period. To qualify, a session must be at least 60 seconds in duration. |
|
Peak Audience |
The largest simultaneous audience within the reporting time period. Measurements are taken every five minutes. |
|
Total Sessions |
The number of sessions during each time period. Note that a session appears in each time period in which it was active, so a session from 9: 30am to 10: 30am counts for the 9am-10am time period and also for the 10am-11am time period (for hourly reports). However, this session will only show up as one session when looking at the daily report. Because of this, the sum of the sessions from the hourly reports will not necessarily equal the total sessions for the day. |
|
CUME (1 Minute Session Minimum) |
The number of unique IP addresses that were connected at any point in the reporting period. To qualify, the session length must exceed one minute in the reporting period. |
|
CUME (5 Minute Session Minimum) |
The number of unique IP addresses that were connected at any point in the reporting period. To qualify, the session length must exceed five minutes in the reporting period. |
|
Average Quarter Hour 24/7 |
The Total Listening Time divided by the number of hours in the reporting period. |
|
Average Quarter Hour M-F 6a-7p |
The Total Listening Time using the day part M-F 6am-7pm divided by the number of hours of that day part in the reporting period. |
|
Average Cumulative Listening Time |
The sum of the accumulated session length for all sessions that are active at any time in the time period, divided by Total Sessions during that time period. This metric is designed to express: “For everyone listening during the reporting period, they had, on average, been listening for X minutes”. Note that often this metric will show as a higher number than the Average Listening Time at Disconnect metric for hourly time periods because each session contributes to the total for each time period that the session is active, whereas Average Listening Time at Disconnect only counts the session once (at disconnect). |
|
Average Listening Time at Disconnect |
The sum of the complete session length for all sessions that end in a time period, divided by the number of sessions that disconnected during that time period. This metric Is designed to express: “When a user finishes listening during the reporting period, they had, on average, been listening for X minutes”. Note that often this metric will show as a lower number than the Average Cumulative Listening Time metric for hourly time periods because the session is only counted in the time period that it disconnects, whereas Average Cumulative Listening Time uses every session that is live during every time period. |
|
Total Listening Time |
Total number of listening hours during the reporting period. |
|
Bandwidth Transfer |
Total number of bytes transferred during the reporting period.
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