AmperWave Streaming treats SOV-based ads differently than impression-based ads when evaluating DAAST categories/compete codes and scheduling ad plays.
- SOV ads take priority over any other ad type, including first-in-break, and will supersede any ad network minimum allocations until the SOV % is met.
- Impression or play-based ads that compete with SOV ads do not play while the SOV ad is active. This is because SOV ads, which have to meet a required percentage of impressions, take priority over play/impression-based ads. If the system is oversold, it attempts to meet SOV-required percentages before meeting required plays/impressions for non-SOV ads.
- SOV ads within the same campaign don’t compete with each other and there is no minimum separation time between the same ad. The system does, however, prevent ads from the same campaign from playing back to back. A typical use case of SOV ads is to have a few ads with multiple creatives. Because of this, the same ad may need to be chosen to play again soon after it has played in order to meet required percentages.
- SOV ads from different campaigns with the same DAAST ad category do compete with each other, and the minimum separation time is enforced.
Note: AmperWave Streaming is designed to have 0-3 SOV campaigns active at any one time. If you set up significantly more than that, you may see unusual behavior.
- About DAAST Ad Categories
- About No Compete and No Repeat Timers
- About Separation Rules
- Best Practices for Ad Categories and No-Repeat Timers