The Campaign pages are where you will probably spend most of your time working with AmperWave Streaming. Ad campaigns contain all information related to a campaign, including advertisers, required plays or impressions, ad priority, start and end dates, media files, and flight information.
Campaign Inheritance
In WO Streaming, some properties defined at the campaign level are automatically inherited by ads within the campaign. This helps when campaigns contain multiple ads with similar properties, so that the specific property values don’t have to be set over and over again on the ads.
Properties that have inheritance include:
- Ad Priority
- Targeting
- Scheduling (also known as Dayparting)
IMPORTANT! Before creating campaigns with AmperWave Streaming, make sure to create at least a few fill ads first, to avoid any dead air during ad breaks. See the link below.