The term “campaign performance” generally refers to examining the delivered plays or impressions (depending on which of these is specified in the campaign settings) of a campaign against the required plays/impressions for the campaign. It can also apply to looking at companion banner impressions compared to the companion audio ad impressions, examining the revenue to date, and more.
Campaign Overview
On each campaign, a pacing indicator will indicate generally if a campaign is on track or off track. This is designed to be a quick at-a-glance indicator of campaign performance. This is also available on an individual ad level within the Campaign Summary Tab.
Campaign Summary Tab
To reach the Campaign Summary Tab, click the Ad Management tab, then the Campaigns sub-tab. Find the campaign you want to check and click on its name.
The Campaign Summary tab provides information about the performance of a specific campaign.
Performance: This chart shows the entire history of the plays or impressions for the ad types (in-stream, gateway, display banner, and companion banner) that make up the campaign.
Progress: This chart displays two or more bars. The first bar shows the percentage completion of the campaign in days. The next bar(s) show the percentage completion of the campaign in plays/impressions for each Ad type (I=in-stream, G=gateway, D=display banner).
Revenue & Performance: this table shows the number of plays/impressions delivered to date and the total required for each ad type in this campaign. It also shows the revenue to date and the revenue goal for each ad type in the campaign.
Ad Summary Tab
The Ad Summary tab can be accessed by clicking the Ad Management tab, then the Campaigns sub-tab. Find the campaign containing the ad you want to check and click its name. Scroll down to the Assets section and click the name of the ad you want to check
The Ad Summary tab provides information about the performance of the ad.
Progress: This chart is similar to other progress charts in the system, but applies only to this specific ad.
Performance: This chart shows the entire history of the plays or impressions for this ad.
Revenue: This area contains summary performance data including revenue to date.
Reports - Ad Statistics
Detailed performance data for campaigns and ads can be found by Running an Ad Statistics Report