AmperWave provides a variety of reports to help you monitor and manage your inventory, meet your advertising goals, and provide important information to your clients.
For reporting on Listener statistics see: Analytics - Overview
Inventory Reports
Inventory Forecasting and Inventory Trends
AmperWave provides inventory forecasting functionality that compares forecasted ad inventory in impressions versus sold ad inventory in impressions in a graphical format. You can produce reports showing historical trends (Reports > Inventory Trends) or show sales against projected inventory into the future (Reports > Inventory Forecasting).
When selecting future forecasting, note that the system uses historical information to predict what the Impression Avails will be. As such, the system needs at least a few weeks of valid audience data for the system to be accurate. The management system will use its knowledge of currently scheduled campaigns and their flights to determine what the ad impression requirements will be going into the future.
Ad Statistics Reports
Summary Affidavit, Detailed Affidavit, Expanded Detailed Affidavit, Line Item Report
Ad Statistics displays a summary of the ad types and the progress based on impressions, spots, and clicks, accompanied by the amount of revenue generated. There are two ways to view your ad statistics reports- You can display the report in the AmperWave Streaming Console interface or you can export an affidavit to a .xls format. You can create specific reports based on selected criteria of Stations, Advertiser, and Campaign. The reports generated can either be detailed or a general summary of the statistics. You can also choose to exclude or include the revenue detail.
Note: On some reports, you can hover over the results charts in the console to see detailed information.
Insights Report
Insights is a highly customizable reporting tool that provides information in Excel format so you can create reports on a wide variety of metrics and dimensions. For more information on Insights see: Insights Tool
Sales Source Report
A Sales Source report displays information about where the ads in your stream have been coming from or who has sold them. For example, from your Local Sales Team, National Sales Team, Triton a2x, etc.
Ad Network Revenue Report
An Ad Network Revenue report will take a set of ad networks (from sources like Katz360 or TargetSpot), which have subscribed to this account's stations and will show the revenue earned by each ad network on only these stations.
External Network Report
An External Network report shows impressions generated from external ad networks that the customer is opted into such as TargetSpot, Triton A2x, or Adswizz.
ABT Fill Report
An ABT Fill report shows you what Fill media played using the Ad Break Template system.
Missing Media Report
The Missing Media report lets you see which of your campaigns are missing creatives.
A note on Reporting History
When you run some reports, you can wait for them to complete and view them immediately, or you can navigate away from the page and check back later to view the report.
To view a previously-run report, click the Ad Management tab, the Reports sub-tab, then click History. If complete, your report appears in the table.
The reports that currently support this feature are:
- Summary Affidavit
- External Network report
- ABT Fill report
If you chose to Export an Ad Statistics Report to Excel you can also find the following reports in the Reports > History tab
- Summary Affidavit
- Detailed Affidavit
- Expanded Detailed Affidavit
- Line Item
For more information see:
- Generating an Inventory Forecasts Report
- Generating an Inventory Trends Report
- Ad Statistics Reports - Guide to Report Types
- Insights Tool
- Generating a Sales Source Report
- Generating an Ad Network Revenue Report
- Generating an External Network Report
- Generating an ABT Fill Report
- Generating a Missing Media Report