Ad Statistics Reports are available in 4 types, each providing a different level of information to suit your needs. Below is a guide to each report type, what it offers and what format you can download the report in.
Amperwave Console Ad Statistics Reports
Summary Affidavit
- Report is available in Excel .xls format (one sheet) or PDF (multiple pages)
- Includes a Summary Total for all Campaigns in the report.
- Contains a “Statement of Truth” specifying that the data was delivered as outlined and has space for a Notary Public stamp.
The report provides a summary for each Campaigns' In-Stream Ad, Gateway Ad, Banner Ad and Flat-Rate Campaign Impressions and or Plays by
- Station
- Station DMA
- Ad Name
- Cart ID (if entered in the Ad’s properties)
- SOV%
- Banner clicks
- CTR%
Revenue information is available if selected upon report creation.
Detailed Affidavit
- Report is available in Excel .xls format (one sheet)
- Includes a Summary Total for all Campaigns in the report.
- Contains a “Statement of Truth” specifying that the data was delivered as outlined and has space for a Notary Public stamp.
The report details each Campaign’s In-Stream and Banner Impressions and or Plays by
- Ad Type (instream/targeted/gateway/banner)
- Station
- Description (if entered in the Ad’s properties)
- Ad Name
- Creative information is included if selected upon report creation, including weighting and creative dates.
- Flight Dates
- Banner clicks
- CTR%
Revenue information is available if selected upon report creation.
The report also includes a breakdown of Targeted Ad Impressions by
- Station
- Listener DMA
- Description (if entered in the Ad’s properties)
- Ad Name
And a breakdown of InStream Impressions by
- Play time (day with hour)
- Station
- Description (if entered in the Ad’s properties)
- Ad Name
Expanded Detailed Affidavit
- Report is Available in Excel .xlsx format (multiple sheets) Creative Details are not available for this report.
- The report has a summary sheet that is similar to the Detailed Affidavit with a general summary at the top for each Ad type.
- Contains a “Statement of Truth” specifying that the data was delivered as outlined and has space for a Notary Public stamp.
The Summary page details each Campaign’s In-Stream and Banner Impressions and or Plays by
- Ad Type (instream/targeted/gateway/banner)
- Station
- Station DMA
- Ad Name
- Cart ID (if entered in the Ad’s properties)
- SOV%
- Banner clicks
- CTR%
Revenue information is available if selected upon report creation.
The Targeted Details By DMA page details Impressions for each Geo-Targeted Campaign by
- Ad Name
- Ad Description (if entered in the Ad’s properties)
- Listener DMA
- Station
- Station DMA
The Targeted Media Play Detail page details Impressions for each Geo-Targeted Campaign by
- Day
- Ad Name
- Ad Description (if entered in the Ad’s properties)
- Cart ID (if entered in the Ad’s properties)
- Daily Totals for Campaign and Ad Name
The Untargeted Station Ads by Hour page details Impressions for each non Geo-Targeted Campaign by
- Play Day
- Play Time (hour of play)
- Station
- Station DMA
- Ad Name
- Ad Description (if entered in the Ad’s properties)
- Cart ID (if entered in the Ad’s properties)
- Daily Totals
Line Item Report
- Report is available in Excel .xls format (one sheet)
The report details each Campaign’s Impressions and or Plays by
- Date Range chosen when creating report
- Campaign ID (assigned by the AW console
- Campaign Name
- Advertiser ID
- Advertiser Name
- Contract ID (If entered in the Campaign/Ads properties)
- Account Name (account in AW console)
- Duration/Dimensions (duration of Ad creative/dimensions of banner)
- Vendor
- Station
- Station DMA
- Ad Name/Creative Name
- Ad ID/Weighting (Ad ID is assigned by the AW console)
- Ad Description (if entered in the Ad’s properties)
- Flights/Start-End Date
- InStream Imps (Impressions)
- InStream SOV%
- Plays
- Targeted Imps
- Gateway Imps
- Gateway SOV%
- Banner Imps
- Banner Clicks
- Banner CTR%
- Inventory Type
- Cost Per Unit (CPU is equivalent to CPM)
For more information, see: