From the campaigns page, click a campaign name to go to the Campaign Summary page. This page displays the status of a campaign and allows changing of the properties. It is designed to present a live overview of the campaign.
Performance Chart
This chart shows the entire history of the impressions for the ad types (in-stream, gateway, display banner, and companion banner) that make up the campaign.
Progress Chart
This chart displays a vertical bar representing the number of calendar days of the campaign (labeled C for “calendar”) and a vertical bar for each ad type in the campaign. The C bar shows the percentage completion of the campaign in days. The other bars (labeled I for in-stream, G for gateway, and D for display banner) show the percentage completion of the campaign in impressions for each ad type.
Campaign Basics Column
The Campaign Basics area contains a quick overview of the campaign information. The fields included are:
|
Category |
Description |
|
Campaign ID |
A numerical value automatically assigned to the campaign. |
|
Approval State |
Approved or Disapproved. Administrators have the ability to approve or disapprove a campaign (if Require Campaign Approval is selected in Ad Management > Preferences). |
|
DAAST Cat. |
This is the DAAST ad category code, an industry-standard compete code. Click here for more information on DAAST ad categories. |
|
Compete Code |
This is a legacy compete code similar to the DAAST category code above and is used to prevent similar ads from playing consecutively. Ad with the same Compete Code have a minimum separation time in minutes according to the No Compete Time setting in Ad Management/Preferences. Example Compete Codes: Bank, Insurance. Note that this field is similar to the DAAST category code above, but is specific to WO Streaming. The DAAST Category code should be used moving forward. |
|
Advertiser |
The advertiser for this campaign. |
|
Inventory Type |
Plays or Impressions. A play is the same as a spot. |
|
Priority |
The ad priority. Click here to find out more about ad priorities. |
|
Order Entry |
The WO Streaming user account that entered the order. |
|
Start Date |
The start date and time for the campaign. |
|
End Date |
The end date and time for the campaign. |
|
Status |
Active or Inactive |
Revenue & Performance Table
This table shows the number of plays/impressions delivered to date and the total required for each ad type in this campaign. It also shows the revenue to date and the revenue goal for each ad type in the campaign.
Assets
The Assets section provides a list of all of the ads in the campaign and enables viewing some of the key properties of the ad such as priority, flights, and delivered impressions as well as being able to view stats and preview creative files.
Clicking the Preview button brings up a list of creative files for that ad. To preview a creative, select it. If a creative exists but a media file hasn’t been uploaded, the preview shows No Media for that creative. Note that the Preview button does not display if the ad does not have any creatives.
For more information, see: