The Pacing Report is used to determine if campaigns are pacing correctly (on track to deliver 100% of the required impressions by the end date). To run this report, click the Ad Management tab, then again on the Campaigns sub-tab, and then select Active Campaigns
To run a pacing report:
- In Preset Filters, change the filter if needed.
- In Custom Filters, select filters if needed.
-
Click Export Pacing Report [XLS]. A confirmation dialog will appear.
- Click Generate. Once complete the results will display in a popup where you can click to download them. The results are exported in Excel format.
Pacing Report Results Table
|
Name |
Description |
|
Campaign Name |
The name of the campaign. |
|
Campaign ID |
The campaign ID. |
|
Sales Source |
The source of the sale. |
|
Sales Office |
The related sales office. |
|
Sales Rep. |
The sales representative's name. |
|
Advertiser Name |
The name of the advertiser. |
|
Ad Name |
The name of the ad. |
|
Ad ID |
The ad ID. |
|
Priority |
The media priority. This can be anywhere from 1 through 6. |
|
Ad Type |
The media type, either In-Stream, Gateway, Display Banner, or Companion Banner Ads. |
|
Traffic Type |
Plays or impressions |
|
Required |
How many Plays or Impressions are required. |
|
Delivered |
Total media impressions. |
|
% Delivered |
The percentage of Plays or Impressions delivered. |
|
Raw Pacing |
Days completed are the number of days that an ad has had impressions recorded. Day total is the total number of days in the campaign that have an active flight - i.e. add up all days in all flights. |
|
Forecast Pacing |
This is the same as above but adjusted for the forecasted impressions for the remaining days of the ad. |
|
Companion Banner Clicks |
How many Companion Banner Clicks were recorded. |
|
Companion Banner Impressions |
How many Companion Banner Impressions were recorded. |
|
Revenue Model |
Either Performance or Flat Rate (CPM, CPP). |
|
Campaign Value |
The monetary value of the campaign. |
|
Cost Per Unit |
How much each unit costs. |
|
Start |
Start of the campaign. |
|
End |
End of the campaign. |
|
Ad State |
This field displays whether the ad is Active or Paused. |
For more information, see: